the
compass
process
process
Navigate your next business moves with a focused, 1-2 week process that looks across your brand, website and marketing. We uncover what's working, what's missing - and why - and turn it into clear direction.
Navigate your next business moves with a focused, 1-2 week process that looks across your brand, website and marketing. We uncover what's working, what's missing - and why - and turn it into clear direction.
You know your business from the inside.
We see it from the outside.
The Compass Process brings both perspectives together.
The Compass Process brings both perspectives together.
We look across your positioning, messaging, brand, website, social channels and marketing to see how they work as one - and where the gaps and opportunities are.
The Compass Process is for businesses that...
[audience]
...want to attract a different type of customer.
You know who you want to reach, but aren't sure whether your brand, website and marketing are helping you reach them.
[audience]
...want to attract a different type of customer.
You know who you want to reach, but aren't sure whether your brand, website and marketing are helping you reach them.
[outcome]
...are putting time and money into marketing but aren't sure what's actually working.
You want to understand where your efforts are paying off, where they're falling short and what could work harder for you.
[outcome]
...are putting time and money into marketing but aren't sure what's actually working.
You want to understand where your efforts are paying off, where they're falling short and what could work harder for you.
[investment]
...are considering a new website, rebrand or marketing investment.
Before spending thousands, you want to understand what actually needs attention and where your investment could make the biggest difference.
[investment]
...are considering a new website, rebrand or marketing investment.
Before spending thousands, you want to understand what actually needs attention and where your investment could make the biggest difference.
[opportunities]
...see opportunities but aren't sure which ones to pursue.
You want to explore the possibilities, weigh them against your goals and decide where to focus first.
[opportunities]
...see opportunities but aren't sure which ones to pursue.
You want to explore the possibilities, weigh them against your goals and decide where to focus first.
[blind spots]
...feel they might be missing something.
A gap in your messaging. An opportunity you're overlooking. A disconnect between how you see the business and how it comes across online.
[blind spots]
...feel they might be missing something.
A gap in your messaging. An opportunity you're overlooking. A disconnect between how you see the business and how it comes across online.
The Compass Process is for businesses that...
[audience]
...want to attract a different type of customer.
You know who you want to reach, but aren't sure whether your brand, website and marketing are helping you reach them.
[outcome]
...are putting time and money into marketing but aren't sure what's actually working.
You want to understand where your efforts are paying off, where they're falling short and what could work harder for you.
[investment]
...are considering a new website, rebrand or marketing investment.
Before spending thousands, you want to understand what actually needs attention and where your investment could make the biggest difference.
[opportunities]
...see opportunities but aren't sure which ones to pursue.
You want to explore the possibilities, weigh them against your goals and decide where to focus first.
[blind spots]
...feel they might be missing something.
A gap in your messaging. An opportunity you're overlooking. A disconnect between how you see the business and how it comes across online.#
How the compass process works
It starts with a short, free call -to see if the Compass Process is right for you and to answer your questions. From there, four steps that bring your knowledge of the business together with an outside view. The conversations shape the process - the thinking continues in between.
[Step 01]
[Step 01]
[Step 01]
[Step 01]
Business Audit - Offline
You'll complete a detailed questionnaire covering your business, goals, audience, challenges, competitors and current marketing. Then, we independently review your online presence - positioning, messaging, visual brand, website, social channels, customer reviews - and any reports or data you already have.
[Step 01]
[Step 01]
[Step 01]
[Step 01]
Business Audit - Offline
You'll complete a detailed questionnaire covering your business, goals, audience, challenges, competitors and current marketing. Then, we independently review your online presence - positioning, messaging, visual brand, website, social channels, customer reviews - and any reports or data you already have.
[Step 01]
Business Audit - Offline
You'll complete a detailed questionnaire covering your business, goals, audience, challenges, competitors and current marketing. Then, we independently review your online presence - positioning, messaging, visual brand, website, social channels, customer reviews - and any reports or data you already have.
[Step 02]
[Step 02]
[Step 02]
[Step 02]
Compass Session - Live Video Call, 90 min
This is where outside and inside meet. We ask questions, share what we're seeing from the outside, you add what only you know from the inside. Together, we find clarity, dig deeper where it's needed, and point out potential you might not have realised. This call builds the foundation for everything that follows - connecting the dots, and our final review.
[Step 02]
[Step 02]
[Step 02]
[Step 02]
Compass Session - Live Video Call, 90 min
This is where outside and inside meet. We ask questions, share what we're seeing from the outside, you add what only you know from the inside. Together, we find clarity, dig deeper where it's needed, and point out potential you might not have realised. This call builds the foundation for everything that follows - connecting the dots, and our final review.
[Step 02]
Compass Session - Live Video Call, 90 min
This is where outside and inside meet. We ask questions, share what we're seeing from the outside, you add what only you know from the inside. Together, we find clarity, dig deeper where it's needed, and point out potential you might not have realised. This call builds the foundation for everything that follows - connecting the dots, and our final review.
[Step 03]
[Step 03]
[Step 03]
[Step 03]
Connecting the Dots - Offline
We take everything we've learned - your questionnaire, our conversations, your online presence, any data you shared - and look at it as one connected system. We find what's working, what needs attention, and why. Then we turn that into clear, practical priorities.
[Step 03]
[Step 03]
[Step 03]
[Step 03]
Connecting the Dots - Offline
We take everything we've learned - your questionnaire, our conversations, your online presence, any data you shared - and look at it as one connected system. We find what's working, what needs attention, and why. Then we turn that into clear, practical priorities.
[Step 03]
Connecting the Dots - Offline
We take everything we've learned - your questionnaire, our conversations, your online presence, any data you shared - and look at it as one connected system. We find what's working, what needs attention, and why. Then we turn that into clear, practical priorities.
[Step 04]
[Step 04]
[Step 04]
[Step 04]
Compass Review - Live Video Call, 90 min
About a week later, you and us meet again to walk through what we found. We go through the recommendations together, answer your questions, and work out what deserves your attention now - and what can wait. Afterwards, you'll receive your Compass Summary and a prioritised action plan.
[Step 04]
[Step 04]
[Step 04]
[Step 04]
Compass Review - Live Video Call, 90 min
About a week later, you and us meet again to walk through what we found. We go through the recommendations together, answer your questions, and work out what deserves your attention now - and what can wait. Afterwards, you'll receive your Compass Summary and a prioritised action plan.
[Step 04]
Compass Review - Live Video Call, 90 min
About a week later, you and us meet again to walk through what we found. We go through the recommendations together, answer your questions, and work out what deserves your attention now - and what can wait. Afterwards, you'll receive your Compass Summary and a prioritised action plan.
Investment
€ 495
Includes
+
Detailed Intake Questionnaire
+
Independent Online Presence Review (Offline)
+
Compass Session (Live Video Call · 90 min)
+
Strategic Analysis (Offline)
+
Compass Review (Live Video Call · 90 min)
+
Written Compass Summary & Action Plan
+
Completed within 1-2 weeks
The Compass Process is a standalone service.
Your findings and recommendations are yours to implement however you choose.
Note:
If we both decide to continue together and move towards a larger project - such as Brand Strategy, full Visual Branding or a Custom Website - your full Compass Process investment will be credited towards it.